The Trifecta Team
Meet the Trifecta team – a group of highly experienced industry experts with nearly 500 years of combined experience in market research and insights. They are the driving force behind our company's success, delivering a unique blend of domain knowledge, methodological expertise, and strategic activation known as "The Trifecta Way." Our customers have seen remarkable growth, thanks to our team's expertise, making Trifecta their trusted advisor.
Our business moves fast, needs change and demand is high for insights. I need to work with research firms that can keep pace, take ownership, and take the burden off me. I found that with Trifecta — a partner who has skin in the game along with me.– Senior Director, Market Research & Insights
Lynn AdelmundSVP of Quantitative Research
Industry Tenure: 25+ years
Industry Tenure: 25+ years
Previous Experience:
- Kreg Tool Company
- GlynnDevins
- Informa
Specialties include:
- Advertising & Product Testing
- Brand Tracking
- Segmentation
- Attitude & Usage
- New Product Development
- Concept Development
- Customer Satisfaction
- Statistical Analysis & Modeling
Dan ArnoldManaging Partner
Industry Tenure: 25+ years
Industry Tenure: 25+ years
Previous Experience:
- Engine
- Sopheon/Teltech
Specialties include:
- Strategic Advisory for B2B/B2C Clients
- Growth & Innovation Strategy
- Whitespace & Adjacency Analysis
- Market & Customer Insights
- Commercial Excellence
- Product & Packaging Development
- Value Chain Analysis
- Competitive Intelligence & Strategy
Susan GarrattSr. Research Director of Qualitative Research
Industry Tenure: 15+ years
Industry Tenure: 15+ years
Previous Experience:
- C Space
- SDG Consulting Services
- Staples
- John Hancock
Specialties include:
- Trained moderator
- Segmentation
- Customer Satisfaction
- Customer Retention
- Customer Loyalty
Sharon KinbergAssociate VP of Quantitative Research
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Specialties include:
- Awareness & Usage
- Concept Screening
- Concept Testing
- Consumer Experience
- Creative & Message Testing
- Customer Loyalty
- Customer Satisfaction
- New Product Development
- Package Testing
Linda MacKenzieSVP of Client Solutions
Industry Tenure: 25+ years
Industry Tenure: 25+ years
Previous Experience:
- Engine
- Guideline Research
- Find/SVP
Specialties include:
- Advertising & Product Testing
- New logo acquisitions—Linda is an exceptional hunter
- Selling recurring revenue: subscriptions, loyalty programs
- Developing sticky relationships
Ethan RedrupResearch Director of Qualitative Research
Industry Tenure: 10+ years
Industry Tenure: 10+ years
Previous Experience:
- J.D. Power
- The Martec Group
- Mercyhurst University - CIRAT
Specialties include:
- Competitive Intelligence
- Market Intelligence
- Market Entry Strategy
- Market Forecasting
- Automotive
- Building and Construction
- Metals
Brian ReuterSVP of Qualitative Research
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Previous Experience:
- Engine
- Guideline Research
- Teltech
Specialties include:
- Strategic Research
- Competitive Intelligence & Analysis
- Market Sizing and Assessment
- Hard-to-reach VOC
- Leveraging Subject Matter Experts
Kristen RitzVP of Quantitative Research
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Previous Experience:
- Marketing Analysts
- Socratic Technologies
- Nielsen
Specialties include:
- Attitude & Usage
- Brand Tracking
- Consumer Segmentation
- Product Optimization
- Concept/Product Tests
- Claim/Package Tests
- Choice-Based Modeling
- Pricing Analysis
- Text Analytics
Angel RobertsVP Finance & Operations
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Previous Experience:
- Open Solutions (Fiserv)
- ORC International (Engine)
- Saunders, Karp & Megrue
- Bear, Stearns & Co
Specialties include:
- Strategic Financial Planning
- Business Transformation
- Process Optimization
- Business Analytics
- Data Visualization
- Collaboration
- Influence Management
- Technology Implementation
Gabrielle RosenfeldVP of Business Intelligence
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Previous Experience:
- ORC International (Engine)
- Dow Jones
- AOL
- American Express
Specialties include:
- FMCG (Fast-Moving Consumer Goods)
- U.S. Economy
- Demographics
- Housing/Construction
- Apparel
- Home Furnishings/Décor
- Packaging
Jack SuvakChief Operating Officer
Industry Tenure: 25+ years
Industry Tenure: 25+ years
Previous Experience:
- Janus Insights Consulting
- Fortune Brands Water Innovations
- Moen (Head of Insights)
Specialties include:
- Expertise across the entire value chain of Insights
- Product Innovation
- Trend Identification & Analysis
- Brand Insights
Jacqueline WhiteBusiness Operations Manager
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Previous Experience:
- Engine
- ORC International
- Find/SVP
Specialties include:
- Sales Operations Support
- Business Reporting Management
- Sales Analysis
- CRM Optimization and Integration
- Database Administration and Enhancement
- Technology Implementation and Integration
- Cross-Collaboration Support
- Invoicing & Collections Management
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