At Trifecta, we specialize in serving markets that lack readily available transparent data, connecting you with decision-makers who are notoriously difficult to find, and navigating complex distribution channels. Why? Because that's where our clients thrive.
We understand that the real story is found in the integration of various stakeholders, including suppliers, customers, employees, end users, competitors, consumers and more. Our goal is to bridge the gap between insights and strategy to solve our clients' toughest business challenges. And we do so with visually engaging deliverables that bring data to life and tell clear and compelling stories.
The Activation Journey
Activating insights isn’t limited to the end of the project—it’s a process that builds throughout every project, accelerating learning and ensuring actionability.
Scope
Successful activation of insights is grounded in an understanding of the business context, challenges and needs.
Define business context
Phase 0 synthesis
Define IWIKs (I Wish I Knew)
Determine use cases
Gather
Data collection produces early indicators serving as a ‘north star’ to guide insights.
Define Minimum Viable Products
Stakeholders’ priorities
Interpret
Analysis is a catalyst for insight, enabling areas of potential activation to emerge.
Define Minimum Viable Products
Stakeholders’ priorities
Advanced analytics
Share
Share the story in a compelling way that brings the voice of the customer/competitor/ market to life.
Identify insights
Define storylines
Prepare story
Tell story
Empower
Align & deploy insights against strategies, goals and initiatives — and use them to define & enable an activation roadmap.
Activation session
Roadmapping
Accelerating
Tracking
The Trifecta Toolbox
Secondary Research
We maintain an extensive secondary research library, so customers don’t have to:
- We partner with database aggregators, providing us with tremendous breadth of published resources
- Core team of dedicated secondary research practitioners highly trained in search and synthesis of various forms of published data
Quantitative Insights
We bring methodological rigor to foundational insights:
- Category use, motivations, desired outcomes
- Barriers to use, pain points and workarounds
- Brand awareness, preference, & alternative
- Customer segmentation
- Path to purchase, shopper experience and commercial excellence
- Competitive benchmarking & share of wallet
- Consumer/customer/ employee satisfaction
Qualitative Insights
RIVA-certified engagement leaders with expertise in:
- In-depth interviews
- In-person/virtual focus groups
- Ethnography
- Conference intercepts
- Journal/diary exercises
- Shop-a-longs
- Moderated bulletin boards
- Moderated custom panels/advisory councils
Subject Matter Experts
You define the expertise, and we recruit the experts:
- Stakeholder interviews
- Competitor interviews
- Ideation sessions
- Strategy/activation workshops
- Intercepts, on-site and ethnographies
- B2B focus groups
- Expert panels
The Intelligence You Need for Business Success
We're ready to help you gain valuable strategic market insights to activate your corporate strategy.
Get Started Today
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