The Trifecta Team

Meet the Trifecta team – a group of highly experienced industry experts with nearly 500 years of combined experience in market research and insights. They are the driving force behind our company's success, delivering a unique blend of domain knowledge, methodological expertise, and strategic activation known as "The Trifecta Way." Our customers have seen remarkable growth, thanks to our team's expertise, making Trifecta their trusted advisor.
Our business moves fast, needs change and demand is high for insights. I need to work with research firms that can keep pace, take ownership, and take the burden off me. I found that with Trifecta — a partner who has skin in the game along with me.
– Senior Director, Market Research & Insights
Lynn Adelmund Headshot
Lynn Adelmund SVP of Quantitative Research
Industry Tenure: 25+ years

Previous Experience:

  • Kreg Tool Company
  • GlynnDevins
  • Informa

Specialties include:

  • Advertising & Product Testing
  • Brand Tracking
  • Segmentation
  • Attitude & Usage
  • New Product Development
  • Concept Development
  • Customer Satisfaction
  • Statistical Analysis & Modeling
Dan Arnold Headshot
Dan Arnold Managing Partner
Industry Tenure: 25+ years

Previous Experience:

  • Engine
  • Sopheon/Teltech

Specialties include:

  • Strategic Advisory for B2B/B2C Clients
  • Growth & Innovation Strategy
  • Whitespace & Adjacency Analysis
  • Market & Customer Insights
  • Commercial Excellence
  • Product & Packaging Development
  • Value Chain Analysis
  • Competitive Intelligence & Strategy
Susan Garratt Headshot
Susan Garratt Sr. Research Director of Qualitative Research
Industry Tenure: 15+ years

Previous Experience:

  • C Space
  • SDG Consulting Services
  • Staples
  • John Hancock

Specialties include:

  • Trained moderator
  • Segmentation
  • Customer Satisfaction
  • Customer Retention
  • Customer Loyalty
Sharon Kinberg Headshot
Sharon Kinberg Associate VP of Quantitative Research
Industry Tenure: 20+ years

Specialties include:

  • Awareness & Usage
  • Concept Screening
  • Concept Testing
  • Consumer Experience
  • Creative & Message Testing
  • Customer Loyalty 
  • Customer Satisfaction
  • New Product Development
  • Package Testing
Linda MacKenzie Headshot
Linda MacKenzie SVP of Client Solutions
Industry Tenure: 25+ years

Previous Experience:

  • Engine
  • Guideline Research
  • Find/SVP

Specialties include:

  • Advertising & Product Testing
  • New logo acquisitions—Linda is an exceptional hunter
  • Selling recurring revenue: subscriptions, loyalty programs
  • Developing sticky relationships
Ethan Redrup Headshot
Ethan Redrup Research Director of Qualitative Research
Industry Tenure: 10+ years

Previous Experience:

  • J.D. Power
  • The Martec Group
  • Mercyhurst University - CIRAT

Specialties include:

  • Competitive Intelligence
  • Market Intelligence
  • Market Entry Strategy
  • Market Forecasting
  • Automotive
  • Building and Construction
  • Metals
Brian Reuter Headshot
Brian Reuter SVP of Qualitative Research
Industry Tenure: 20+ years

Previous Experience:

  • Engine
  • Guideline Research
  • Teltech

Specialties include:

  • Strategic Research
  • Competitive Intelligence & Analysis
  • Market Sizing and Assessment 
  • Hard-to-reach VOC
  • Leveraging Subject Matter Experts
Kristen Ritz Headshot
Kristen Ritz VP of Quantitative Research
Industry Tenure: 20+ years

Previous Experience:

  • Marketing Analysts
  • Socratic Technologies
  • Nielsen

Specialties include:

  • Attitude & Usage
  • Brand Tracking
  • Consumer Segmentation
  • Product Optimization
  • Concept/Product Tests
  • Claim/Package Tests
  • Choice-Based Modeling
  • Pricing Analysis
  • Text Analytics
Angel Roberts Headshot
Angel Roberts VP Finance & Operations
Industry Tenure: 20+ years

Previous Experience:

  • Open Solutions (Fiserv)
  • ORC International (Engine)
  • Saunders, Karp & Megrue 
  • Bear, Stearns & Co

Specialties include:

  • Strategic Financial Planning
  • Business Transformation
  • Process Optimization
  • Business Analytics
  • Data Visualization
  • Collaboration
  • Influence Management
  • Technology Implementation
Gabrielle Rosenfeld Headshot
Gabrielle Rosenfeld VP of Business Intelligence
Industry Tenure: 20+ years

Previous Experience:

  • ORC International (Engine)
  • Dow Jones
  • AOL
  • American Express

Specialties include:

  • FMCG (Fast-Moving Consumer Goods) 
  • U.S. Economy
  • Demographics
  • Housing/Construction
  • Apparel
  • Home Furnishings/Décor 
  • Packaging
Jack Suvak Headshot
Jack Suvak Chief Operating Officer
Industry Tenure: 25+ years

Previous Experience:

  • Janus Insights Consulting
  • Fortune Brands Water Innovations
  • Moen (Head of Insights)

Specialties include:

  • Expertise across the entire value chain of Insights
  • Product Innovation
  • Trend Identification & Analysis
  • Brand Insights
Jack Suvak Headshot
Jacqueline White Business Operations Manager
Industry Tenure: 20+ years

Previous Experience:

  • Engine
  • ORC International
  • Find/SVP

Specialties include:

  • Sales Operations Support
  • Business Reporting Management
  • Sales Analysis
  • CRM Optimization and Integration
  • Database Administration and Enhancement
  • Technology Implementation and Integration
  • Cross-Collaboration Support
  • Invoicing & Collections Management

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