The Trifecta Team
Meet the Trifecta team – a group of highly experienced industry experts with nearly 500 years of combined experience in market research and insights. They are the driving force behind our company's success, delivering a unique blend of domain knowledge, methodological expertise, and strategic activation known as "The Trifecta Way." Our customers have seen remarkable growth, thanks to our team's expertise, making Trifecta their trusted advisor.
Our business moves fast, needs change and demand is high for insights. I need to work with research firms that can keep pace, take ownership, and take the burden off me. I found that with Trifecta — a partner who has skin in the game along with me.– Senior Director, Market Research & Insights
Dan Arnold
Managing Partner
Industry Tenure: 25+ years
Industry Tenure: 25+ years
Previous Experience:
- Engine
- Sopheon/Teltech
Specialties include:
- Strategic Advisory for B2B/B2C Clients
- Growth & Innovation Strategy
- Whitespace & Adjacency Analysis
- Market & Customer Insights
- Commercial Excellence
- Product & Packaging Development
- Value Chain Analysis
- Competitive Intelligence & Strategy
Katie Turcotte
CEO
Industry Tenure: 10+ Years
Industry Tenure: 10+ Years
Previous Experience:
- Hanover Research
- Cintas
Specialties include:
- Go to Market Strategy
- Insights Activation
- Insights Delivery and Storytelling
- Strategic Advisory
- Growth & Innovation Strategy
- Competitive Intelligence & Strategy
- Brand Tracking
- Customer Experience (CX)
- New Product Development
Sharon Kinberg
Associate VP of Quantitative Research
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Specialties include:
- Awareness & Usage
- Concept Screening
- Concept Testing
- Consumer Experience
- Creative & Message Testing
- Customer Loyalty
- Customer Satisfaction
- New Product Development
- Package Testing
Linda MacKenzie
SVP of Client Solutions
Industry Tenure: 25+ years
Industry Tenure: 25+ years
Previous Experience:
- Engine
- Guideline Research
- Find/SVP
Specialties include:
- Advertising & Product Testing
- New logo acquisitions—Linda is an exceptional hunter
- Selling recurring revenue: subscriptions, loyalty programs
- Developing sticky relationships
Ethan Redrup
Senior Research Director
Industry Tenure: 10+ years
Industry Tenure: 10+ years
Previous Experience:
- J.D. Power
- The Martec Group
- Mercyhurst University - CIRAT
Specialties include:
- Competitive Intelligence
- Market Intelligence
- Market Entry Strategy
- Market Forecasting
- Automotive
- Building and Construction
- Metals
Brian Reuter
SVP of Qualitative Research
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Previous Experience:
- Engine
- Guideline Research
- Teltech
Specialties include:
- Strategic Research
- Competitive Intelligence & Analysis
- Market Sizing and Assessment
- Hard-to-reach VOC
- Leveraging Subject Matter Experts
Kristen Ritz
SVP Quantitative Research
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Previous Experience:
- Marketing Analysts
- Socratic Technologies
- Nielsen
Specialties include:
- Attitude & Usage
- Brand Tracking
- Consumer Segmentation
- Product Optimization
- Concept/Product Tests
- Claim/Package Tests
- Choice-Based Modeling
- Pricing Analysis
- Text Analytics
Angel Roberts
VP Finance & Operations
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Previous Experience:
- Open Solutions (Fiserv)
- ORC International (Engine)
- Saunders, Karp & Megrue
- Bear, Stearns & Co
Specialties include:
- Strategic Financial Planning
- Business Transformation
- Process Optimization
- Business Analytics
- Data Visualization
- Collaboration
- Influence Management
- Technology Implementation
Gabrielle Rosenfeld
VP of Business Intelligence
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Previous Experience:
- ORC International (Engine)
- Dow Jones
- AOL
- American Express
Specialties include:
- FMCG (Fast-Moving Consumer Goods)
- U.S. Economy
- Demographics
- Housing/Construction
- Apparel
- Home Furnishings/Décor
- Packaging
Jack Suvak
Chief Operating Officer
Industry Tenure: 25+ years
Industry Tenure: 25+ years
Previous Experience:
- Janus Insights Consulting
- Fortune Brands Water Innovations
- Moen (Head of Insights)
Specialties include:
- Expertise across the entire value chain of Insights
- Product Innovation
- Trend Identification & Analysis
- Brand Insights
Jacqueline White
Business Operations Manager
Industry Tenure: 20+ years
Industry Tenure: 20+ years
Previous Experience:
- Engine
- ORC International
- Find/SVP
Specialties include:
- Sales Operations Support
- Business Reporting Management
- Sales Analysis
- CRM Optimization and Integration
- Database Administration and Enhancement
- Technology Implementation and Integration
- Cross-Collaboration Support
- Invoicing & Collections Management
Priya Bothra
Senior Project Manager Strategic Consulting
Industry Tenure: 8+ years
Industry Tenure: 8+ years
Previous Experience:
- Kantar
Specialties include:
- Exploratory Research
- Brand Tracking
- Ad/Concept/Product Testing
- Segmentation
- Diagnostic Research
- Usage and Attitude Research
- Path to Purchase & Shopper Insights
- Custom Research
- Voice of Customer Research
Jenna Villanova
Client and Sales Support Specialist
Industry Tenure: 5+ years
Industry Tenure: 5+ years
Previous Experience:
- Independant Business Advisor
- Kohler
Specialties include:
- Client Relationship Management
- Business Development
Audrey Kluge
VP Quantitative Research
Industry Tenure: 10+ years
Industry Tenure: 10+ years
Previous Experience:
- Applied Marketing Science
- The NPD Group
- C+R Research
Specialties include:
- Attitude & Usage
- Brand Health Tracking
- Consumer Segmentation
- Concept/Product Tests
- Choice-Based Modeling
- Journey Mapping
- Pricing Analysis
- Product Innovation
- Voice of the Customer (BOC)
Allyson Grennille
SVP, Client Services
Industry Tenure: 15+ years
Industry Tenure: 15+ years
Previous Experience:
- Hanover Research
- Gravity Research
Specialties include:
- Client Relationship Development
- Revenue Management
- Subscription-based Sales and Renewals
- Insights Delivery and Storytelling
- Process Development and Implementation
- Change Management
- New Product Development
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