Fort Lauderdale, FL – Trifecta Research Group announced Katie Turcotte as the organization’s new Chief Executive Officer and Allyson Grennille as the Senior Vice President of Client Services.
Dan Arnold, Founder and Managing Partner of Trifecta, released the following statement:
“Katie’s proven leadership at Fortune 500 and Top 50 Data & Analytics firms makes her uniquely positioned to drive Trifecta’s next chapter of growth. Her deep understanding of the insights landscape and ability to build strong relationships will be crucial as we bridge insights, strategy, and data to deliver reliable growth for our client partners.”
Katie joins Trifecta from Hanover Research, where she served as Vice President of Corporate Client Services and came up through the organization with progressive leadership over a decade. During her tenure at the firm, she was a trusted partner to industrial and manufacturing, technology, and consumer clients.
Allyson joins Trifecta from Gravity Research, where she served as Executive Director of Partnerships and Strategy, leading business development for Gravity’s core advisory research services. Prior she spent over a decade at Hanover Research, in leadership roles spanning research operations and account management.
Allyson and Katie are enthusiastic to re-join forces, working together to accelerate Trifecta’s transformation and growth.
“We are thrilled to welcome Katie and Allyson to the Trifecta leadership team,” said Mike Byrne, CEO of Trifecta’s parent company Elevate Software. “Their combined expertise and vision align perfectly with our commitment to delivering exceptional insights and strategic outcomes for Trifecta’s clients. This investment in leadership represents our dedication to evolving with our client’s agile needs and our focus on being the most trusted partner for the brands we serve.”
“I am excited to join Trifecta at such a pivotal time in the company’s evolution,” said Turcotte. “The team has built something truly special – a reputation for delivering deep industry expertise, gaining insights from hard to reach and technical audiences, and strategic partnership that sets us apart in the insights industry. I look forward to building on this foundation and helping our clients achieve even greater success through enhancing the agility and speed of our core as well as adding data products to our portfolio.”
Arnold, Founder and Managing Partner, will continue on the executive team, channeling his expertise into developing the next generation of data-driven products that solve clients’ most complex challenges and fuel their growth.
About Trifecta Research Group: Trifecta Research Group is a full-service market research firm that bridges insights and strategy, with a concentration in hardline brands. For more information on Trifecta, please visit www.trifectaresearch.com.
About Elevate Software: Elevate Software invests in companies with a strong position in their clients’ business. We look at bringing best practice to the companies within our portfolio and enabling them to focus on the right long-term solution for their clients. We believe in mission-critical solutions and evolving with our clients over decades. Further information about Elevate Software can be found at www.elevatesw.com.