TriSights: Sometimes, there’s a tendency to seek applicable learnings by focusing only on the past (e.g. case studies). Some firms are entirely focused on the future (e.g. industry trends / forecasting). However, your needs are more complex than that. The market is more dynamic than that. And, the competition is more nimble than that. As such, whenever possible, we employ our TriSights approach:

• We seek inspiration from the past via Hindsights
• We dive deeply into current trends, their drivers and their emerging impact/significance via Insights
• We apply those learnings — externally for an objective market perspective, and internally for an activation of your brands and your customers – and extrapolate future opportunities and future threats via Foresights

Ask us how we can leverage the Trifecta Approach to advise you!