About Us
Bridging Insights & Strategy
Trifecta was founded in 2013 by a team of 20+ professionals with nearly 500 years of aggregate experience. Our collective passion is in leveraging thought leadership to deliver a high-touch customer experience and fulfill the company mandate of Bridging Insights & Strategy. Our expertise is in unlocking hard-to-reach insights to enable our customers to make business decisions with confidence, especially in data-starved markets and channels.
We have fine-tuned a combination of market intelligence, customer/competitor insights, and strategic advisory services – what we call “The Trifecta Way” – into a formula that has helped enable and accelerate sustained growth within many of our customers, evolving us from preferred vendor to strategic partner, to trusted advisor.
Trifecta has become a strategic partner and trusted advisor. They’ve successfully designed and executed numerous research studies to yield significant value for our business. Trifecta extracts relevant and meaningful insights, then unlocks their value to support our strategies and drive growth.— Senior Director of Insights
Our long-term relationships among leading Fortune 500 customers have been built on several foundational capabilities:
- Proven track record of driving insights up the value chain to activate corporate strategy
- Deep bench strength in building products/home improvement, housewares & services, manufacturing and industrial products
- Multi-modal, creative solutions that leverage the best of methodological rigor and domain expertise
- Emerging SaaS delivery model layered on top of our proven managed services
Our Passionate People
