THE TRIFECTA APPROACH
Honed over decades of aggregate experience, our successful approach is premised on 2 things...
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The TriTeam: With an average tenure of 19 years, we believe in a “dirty hands” philosophy to client engagement. Our most seasoned partners are just as actively involved as are our junior associates.
Our TriTeam is comprised of professional Market Researchers, AND former Fortune 100 Insights Directors, Innovation Executives, Strategy Directors, technical Research Fellows, and former Brand Agency professionals. We offer no gimmicks, no bells, no whistles, no bait-‘n-switch. What we do promise you for every consulting engagement is a TriTeam consisting of seasoned professionals designed to address each necessary element of any successful consulting engagement: a Client VP to understand your initiative and its strategic impact on your organization; a Research VP to recommend the most effective combination of our solution set; and an Activation VP to bring market-based experience and recommendations to enable you to activate the insights and develop a roadmap for implementation. We believe it’s critical that you have both the research expertise AND the experience born from being in your position, serving customers like yours, responding to a leadership team like yours.